Add Norby in 10 minutes and give every visitor a knowledgeable AI salesperson that can answer questions, guide decisions, and help more customers convert.
Free to create, no credit card needed, nothing goes live until you approve it.
Trusted by teams at
Dell
Microsoft
Schweigen
People don’t talk the way they type.
Typing encourages short queries. Talking gives customers room to explain what they actually need. Norby listens, asks follow-up questions and works through the decision with them.
ListeningOr type instead
Customer“We’re replacing our oven. I cook most nights, bake on weekends and often have two dishes going at once. I want something easy to clean, but I don’t want to pay for features I’ll never use. What would you recommend?”
Norby“Two dishes at once and easy cleaning narrow it down quickly. Do you bake more often than you roast?”
Typed
Quiet oven with pyrolytic cleaning
Four words, and none of the reasons behind them.
Spoken
Spoken
The same customer, speaking: regular use, baking, capacity, cleaning and value, all of it unprompted, in the conversation above.
Norby against a conventional chatbot.
A chatbot waits in a text box and answers the question it was asked. Norby holds a conversation, sees what the customer is looking at, and hands your team someone who is ready to buy.
A comparison of Norby and a conventional website chatbot across ten dimensions.
Dimension
Norby
Conventional chatbot
How customers engage
NorbyTalk or type, and switch mid-conversation.
Conventional chatbotTyping only.
What you learn
NorbyCustomers explain the whole situation out loud, in their own words.
Conventional chatbotThree or four keywords in a search box.
Awareness of the page
NorbySees the page the customer is on, so nothing gets explained twice.
Conventional chatbotNo idea what the customer is looking at.
Quality of answers
NorbyProduct knowledge, real comparisons and a recommendation.
Conventional chatbotCanned FAQ matches and deflection.
Personality
NorbyA character customers enjoy talking to.
Conventional chatbotFunctional and forgettable.
Languages
NorbyOver 50 languages out of the box.
Conventional chatbotUsually one, or one per configured bundle.
Getting better
NorbyEvery conversation surfaces gaps and trains the next answer.
Conventional chatbotStatic until someone rewrites the script.
Handover
NorbyPasses a qualified customer with the need and the recommendation attached.
Conventional chatbotDrops a transcript into a ticket.
What the business gets
NorbyStructured commercial intelligence on intent and objections.
Conventional chatbotChat volume and resolution counts.
Time to value
NorbyReads your website and is live in about 10 minutes.
Conventional chatbotManual intent trees and flow building.
Twenty seconds of a customer working through a decision out loud, and Norby answering like someone who knows the catalog.
Recording coming shortly“We’re replacing our oven. I cook most nights, bake on weekends and often have two dishes going at once. I want something easy to clean, but I don’t want to pay for features I’ll never use. What would you recommend?”
0:20
Norby answers
“Based on what you’ve told me, I’d start with the Series 6 built-in oven.” It gives this customer the capacity they need, pyrolytic cleaning and the features they will actually use. Norby knows your products, pages, policies and the page the customer is already looking at, so nobody explains themselves twice.
Norby compares
“What would I actually get by spending more on the next model up?” Norby walks through capacity, cleaning, cooking modes, steam, controls and price, and says plainly which of those differences matter for someone who cooks on weeknights and bakes on weekends.
Norby acts
It opens the recommended oven, compares models, builds a shortlist, adds to cart, captures details or books an appointment, depending on what your website supports.
Your team picks it up
Send your sales team customers who are ready to talk. The need, the questions asked and the recommended product arrive with them, so nobody starts from a blank form.
“Norby turned our product catalog into a conversation. Customers get answers in seconds, and our team sees exactly what they were looking for.”
AFAnthony FletcherDirector, Schweigen
Built for considered purchases.
Some products take a conversation before anyone commits. There are questions about fit, compatibility, specification, timing, availability and price, and often a bit of education along the way.
If a customer asks questions before they buy, Norby fits.
Considered products for homes and buildings
The decision hinges on fit, capacity, specification and running cost, whether the buyer is an owner, a builder or a specifier.
Norby covers the pre-sales part: explaining differences between models, sizing and compatibility, what a spec sheet means in plain language, stock and lead times, and the buying or quoting process. It qualifies the job and passes trade, design and large-order inquiries to your team.
“Will this fit the space, meet the spec, and what will it cost to run?”
Lighting
Appliances
Furniture and mattresses
Kitchens
Bathrooms
Flooring
Windows and glazing
Outdoor kitchens
Pools, spas and swim spas
Home improvement
Solar
Battery storage
EV charging
HVAC and hot water
Home electrification
Smart home and security
Commercial fit-out
High-value and technical goods
The customer needs to know what the extra money buys.
Norby covers the comparison part: what separates one tier from the next, which features matter for how the customer will actually use it, warranty, servicing and total cost. It books the test drive, demo or in-store appointment rather than closing the sale itself.
“What am I paying more for, and is it worth it?”
Automotive and RV
Premium retail and jewelry
Music and audio
Auto parts and specialty retail
Specified and regulated products
The right answer depends on the customer’s own requirement, and part of the answer belongs to a professional.
Norby covers the non-clinical part of the journey: explaining product differences, helping someone understand masks, machines and accessories, navigating the catalog, answering common questions, explaining the purchasing process, and qualifying what someone needs before a clinician or consultant gets involved. It never gives clinical advice and always directs people to an appointment or human help for anything that needs it.
“Which model is right for my prescription and setup?”
Medical devices, for example CPAP
Safety and compliance equipment
Industrial and trade supply
Considered services and B2B
A long sales cycle that starts with qualifying questions.
Norby covers the qualifying part: what the product does and does not do, how it fits an existing setup, pricing structure, and typical onboarding. It captures scope, timing and budget, then routes a qualified inquiry to sales rather than negotiating.
“Does this work the way we work, and what does rollout look like?”
B2B software
Professional services
Property and development
Travel
Education
Appointments and quotes
Your customers are already telling you what to fix.
Every conversation is a customer explaining, in their own words, what they want, what confused them and what stopped them buying. Norby keeps that as structured data you can act on.
Page analytics
4,721 people visited this page.
Norby Illustrative example
312 customers wanted a quieter alternative
87 assumed installation was included
54 left because they could not work out compatibility
Customers who raised running cost were 2.7x more likely to buy Product B
What every conversation tells you
What customers actually want
What they do not understand
What stops them buying
Which competitors they are weighing up
Which products get compared
Which questions predict a sale
Which pages create confusion
What products people ask for that you do not sell
The language successful buyers use
Your customers give you this every day. Norby is what makes it usable.
